PDF⋙ Marketing Metaphors and Metamorphosis by Philip J. Kitchen

Marketing Metaphors and Metamorphosis by Philip J. Kitchen

Marketing Metaphors and Metamorphosis by Philip J. Kitchen PDF, ePub eBook D0wnl0ad

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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